Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and digital marketing aims to help businesses reach these target consumers through the internet and other digital avenues.
It affects people's interactions, work, purchases, and habits. Digital marketing, has had a profound impact on the traditional ways of marketing. Digital marketing companies should have a firm grasp on the utilisation of the digital universe which will maximise a brand's impact and it's brand awareness.
Types of Digital Marketing
We’ve arrived! It’s time to dive head first into 9 types of digital marketing. Types of online digital marketing include:
- Search Engine Optimization (SEO)
- Search Engine Marketing and Pay-Per-Click Advertising
- Social Media Marketing
- Content Marketing
- Affiliate Marketing
- Influencer Marketing
- Email Marketing
- Viral Marketing
- Mobile Phone Advertising
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